The purpose of undertaking this study is to explore potential of Guerrilla Marketing on Internet and to publish comprehensive information of benefits, limits and risks of this untraditional marketing approach for increasing efficiency of the marketing activities of small and mid-sized organisations.See more in the Abstract.
The Guerrilla marketing online is a marketing area where creativity, an innovation and a change enable the business to attract new customers, increase sales and differentiate the brand from direct competitors. Every guerrilla marketing campaign should be, according to the analysis of secondary research data, completely unexpected, drastic, humorous, one-shot, and cheap and should provide goodwill. Find out the research outcomes now.
The potential specific use of Guerrilla Marketing online is described and shown on examples by using selected set of Internet communication channels of: company website, product website, microsite, e-mail, social networks, instant messengers, RSS feeds, mobile phones, online games and search engines. See the examples right away.