Astroturfing is a kind of guerrilla marketing that creates an impression of being spontaneous and dominating in the scene. (Philippine Business, 2008). The techniques are very often used on blogs that are actually provided by people financed by a company that is selling the particular product. There have been already identified situations when Astroturfing was used for promotion of politicians during political campaigns. The blogs owned by astroturfers are called often “flogs” – meaning fake flogs (Delana, 2008). Astroturfing by its characteristics may be included as a part of Guerrilla Marketing Online – The guerrilla marketing campaigns performed on Internet.