Ethical issues are taken into consideration when conducting primary research, informing the research participants that all the information they give will be treated as confidential and will not be taken to three parties. The participants are not asked to provide any information that can cause problems in their companies or cause competitive rivalry between the research participants. The primary research does not include any questions that would require special treatments with data about under-aged individuals or particularly commercially sensitive data. The study will follow the guidance notes given by Teesside Business School. Respondents who choose to take part in the research will be contacted when the study is finished with results of the research as a proof that their data was used only for purpose of the study.