Presence marketing
Presence marketing is along the same principles as ambient marketing. The principle lays in communicating the products to the target audience on daily basis in such a way that it raises the recognition continuously.
As Delana, 2008 describes, small businesses and entrepreneurs with modest marketing budgets often find that presence marketing delivers an excellent return to their investment.
Example of Presence Marketing
Image 5 Resource: (Delana, 2008) visited on July 26, 2009
Presence marketing on Internet is performed mostly on social networks. By being active on blogs, social networks or any other format that places a high dividend on visibility, companies and brands are engaging in Presence Marketing (Brazell, 2008). On Internet, presence of the company is also achieved by search engine optimization (SEO) by which company may be present in the search engines (Google, Bing and others) on high positions by typing such key phrases that are relevant to the business offering.
Social Presence Marketing may be defined as an activity of promoting the product or services in already existing conversations on social networks or websites in a way that enhances the dialogue with the target audience and it raises the probability of purchase of the product. However, risk of presence marketing lays similarly like with ambient marketing, in situation when target audience notice that the communication of the products or promotion of the company is coordinated commercially from the side of the business. The potential negative effect may significantly affect the company´s image as Delana, 2008 points out.