Presume marketing
Presume marketing is based on thought, according to Philippine Business, 2008, that people need to feel the presence of the product. The company use presume marketing for increasing exposure and recognition of the product on public places, as it is very often achieved during festivals, TV shows or by product placement in movies. Presume marketing may be applied on Internet by placing the visuals or notes about the product on social networks like Twitter, Facebook and others. However, characteristics of presume marketing do not clearly differentiate this type of marketing from classic outdoor, indoor advertisement or other types of classic advertising forms. The Findings section will therefore analyse the characteristics of the Guerrilla Marketing and its application to different types of marketing presented here, as they are published in professional marketing website servers.