Expect a lot of marketing messaging related to the recession. Don’t be surprised to see lots of offers that “save you money” throughout the year. With fewer purchasing dollars available, how will your marketing message be distinctive and stand out? (StartupNation, LLC, 2009)
The consensus behind this study is largely based on combining thoughts of guerrilla marketing in Internet environment. The Guerrilla marketing online is a marketing area where creativity, an innovation and a change enable the business to attract new customers, increase sales and differentiate the brand from direct competitors. The topic relating to Internet marketing was chosen on personal level lead by individual interest to examine currently existing and new ways how to communicate effectively online. From the very beginning of working on the study, it became apparent that any detailed study of Guerrilla marketing online has not been conducted so far and therefore this project can help not only to describe theory but also provide practical information to professional marketers, business owners or internet marketers.