Secondary research
Secondary research will be conducted in order to fully cover currently known secondary data about the Guerrilla Marketing. The secondary research is fully focused to find relevant information about the roots of innovate marketing on Internet and the guerrilla marketing in particular. The secondary research find the necessary links of internet marketing and traditional marketing as well as the common demands of the professionals using marketing for commercial purposes in business organisations. Data collected while conducting the literature review are sorted according to logic sequence coming from specifics of what the topic of the study is about (What is Guerrilla Marketing, Types of Guerrilla Marketing) into backgrounds that adds necessary information linking the Guerrilla Marketing to Internet (What is Internet marketing, ...) and finally concluding the literature review with information about using Guerrilla Marketing principles on Internet. The literature reviews includes variety of relevant references from different areas of research and majority of the most important definitions are backed by more than one definition using different references for assuring of maximum of objectivity of the research.
However, by using literature review and research of Internet-based data about the topic, brings risk of unidentified unreliability of the information and lack of objectivity which may consequently affect the objectivity of the research. Therefore, the researcher puts maximum effort to explore the most relevant and professional secondary information and to analysing the common patterns in the resources in order to put reliability and validity of input data as a priority.