Tissue-packing or Tissue-pack advertising referred to advertising technique used first by Japanese. The idea is to place the advertisement in tissue-papers, and since it is very useful product, it usually retains with the people until it is used. (Philippine Business, 2008). The technique is being used in many countries and gain, according to Delana, 2008, higher advertising efficiency than classic printed fliers. The products that may be used for this advertising technique is not limited only on tissues, however the campaign often depends highly on cost of the products and value for their target audience. The tissue-pack advertising does not have, according to secondary data research on Internet, any particular form in Internet marketing. However, providing free of charge products online that include advertisements is possible.
Example of Tissue-packing advertising
Image 2 Resource: Delana, WebUrbanist, 2008, visited on: July 26, 2009