Wild Posting advertising is an inexpensive form of advertising with high degree of gained exposure when postings are placed in large number on several places in order to attract maximum attention. Posters are often adhered to construction site barricades, building facades, in alleyways, and on assorted buildings. However, the resources do not often mention possible illegality of wild-postings when the postings are not placed on appropriately rented hoardings. However, few online blogs of professionals or marketing supporters mention their own definition of Wild Posting as following „It´s like a graffiti, but legal“(Christian, 2009).
Example of Wild Posting
Image 3 Resource: (Marketing AD Ventures, 2003), visited on July 26,2009 Grasroots marketing, WOM
Wild posting on Internet may be connected with spreading visuals and textual advertising messages on different servers with high website traffic and public appearance and recognition. However, this method may be compared to traditional media purchase (banners, text-only advertising such as Pay-Per-Click adverts) or compared to sending out spam messages to blogs, discussions and to others places where visitors may freely submit their reactions to particular topics.